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Business calculators · By AIXpress

ROAS Calculator

Calculate return on ad spend from manually entered attributed revenue and advertising cost.

Advertisers comparing a hypothetical or recorded campaign revenue-to-spend ratio.

Free to use. Your inputs are processed in this browser and are not included in usage analytics.

How to use roas calculator

  1. Enter attributed revenue and positive ad spend using the same currency and reporting window.
  2. Calculate the revenue multiple and percentage of spend.

What to know about the result

  • ROAS = attributed revenue ÷ ad spend; a value below 1x means attributed revenue is below ad spend.
  • Revenue less ad spend is not profit because product, fulfillment, overhead, and other costs are excluded. Attribution is supplied by you, not inferred by this tool.

Related tools

For the next step, explore PDF tools and small business templates.