Business calculators · By AIXpress
Conversion Rate Calculator
Calculate the percentage of eligible visitors who converted during the same measurement period.
Marketing and product teams measuring visitor conversion outcomes.
Free to use. Your inputs are processed in this browser and are not included in usage analytics.
How to use conversion rate calculator
- Enter the total eligible visitors and the number of those visitors who converted.
- Calculate the rate using matching scope and dates for both counts.
What to know about the result
- Rate = converted visitors ÷ eligible visitors × 100; eligible visitors must be a positive integer.
- Count each visitor once. Converted visitors cannot exceed eligible visitors; this is not a calculation for repeat conversion events per visit.
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For the next step, explore PDF tools and small business templates.