Business calculators · By AIXpress
Click-Through Rate Calculator
Calculate the percentage of impressions that received a click from matching counts.
Marketing teams comparing clicked impressions with total eligible impressions.
Free to use. Your inputs are processed in this browser and are not included in usage analytics.
How to use click-through rate calculator
- Enter a positive impression count and the number of those impressions with a click.
- Calculate the percentage for the same placement and period.
What to know about the result
- CTR here = clicked impressions ÷ total impressions × 100, counting at most one click per impression.
- Clicked impressions cannot exceed total impressions. If your export counts repeat click events, deduplicate it or use the matching platform definition before comparing.
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For the next step, explore PDF tools and small business templates.